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Course curriculum

    1. Introduction

    2. How to use this course

    3. Before we begin...

    1. The Branding Challenge in Today's World

    2. The Branding Challenge in Today's World

    3. What is the tension

    4. What The Tension

    5. Why do you need a Brand strategy?

    6. Why do you need a Brand strategy?

    7. Power of storytelling

    8. Power of storytelling

    9. Who am I? Why should You care?

    10. Who am I? Why should You care?

    11. Be So Good They Can’t Ignore You

    12. Be So Good They Can’t Ignore You

    13. TEST YOUR LEARNING

    14. Agenda & Outcomes

    15. Agenda & Outcomes

    1. What is a brand? Branding?

    2. What is a brand? Branding?

    3. EVOLUTION That was then / This is now

    4. EVOLUTION That was then / This is now

    5. Brand equity — Brand economics

    6. Brand equity — Brand economics

    7. Why it matters

    8. Why it matters

    9. Chapter 01 : Test Your Learning

    10. Chapter 01 : Key Learnings

    11. Chapter 01 : Essential Reading

    1. Welcome to Chapter 2: The Golden Circle

    2. The Principles:
Why

    3. The Principles: How

    4. The Principles: What

    5. Storytelling in Branding

    6. Case Studies: Apple, AirBnB and Nike

    7. Your Personal Why

    8. Your Business Why

    9. Aligning Both Why's

    10. Finding Your Brand Truth

    11. The Principles:
Why, How, What

    12. Chapter 02 : Test Your Learning

    13. CHAPTER 2: KEY LEARNINGS

    14. CHAPTER 2: ESSENTIAL READING

    15. CHAPTER 2: LEARNING ACTIVITY

    1. Mastering the 4’C

    2. Your Value Proposition

    3. Finding Lateral Brands

    4. Obstacles & Opportunities

    5. CHAPTER 3: MASTERING THE 4’C : Company, Customer, Context, Culture

    6. Chapter 3 : Test Your Learning

    7. Chapter 03 : Key Learnings

    8. CHAPTER 3 : ESSENTIAL READING

    9. Chapter 03 : Learning Activity

    1. Crafting your strategy

    2. Vision, Mission, Position

    3. Core Values

    4. Archetypes, Personality, Identity

    5. Tone of Voice: Do's, Dont's, We Are, We Are Not

    6. Target Audience

    7. Perceptions, Shadows, Struggles

    8. Origin Story

    9. STEP by STEP Guide

    10. Chapter 04 : Test Your Learning

    11. Chapter 04 : Key Learnings

    12. Chapter 04 : Essential Reading

    13. Chapter 04 : Learning Activity

About this course

  • £4,890.00
  • 102 lessons

TRANSFORM YOUR BRAND

It's Time to Elevate Your Brand Game. This Isn't Just Another Course. It's Your Brand Revolution. Your brand legacy depends on it.

Enroll today

Elevate Your Brand Game

In today's cut-throat market, a mediocre brand is a death sentence. But a powerful, strategically crafted brand? It's your ticket to:

  • Skyrocket customer loyalty and advocacy

  • Command premium prices without flinching

  • Attract top-tier talent effortlessly

  • Weather market storms with unwavering resilience

Join the Brand Strategy Labs

Get lifetime access to the course and community

What Some Brands Have Said:

“I had the pleasure of working with Arnt at Grey. He's an incredibly knowledgeable, cerebral creative strategist with a passion and curiosity for innovative ideas in digital/social/Web3/AI, an author, and a genuinely kind person to boot. There's nothing he doesn't know about the latest in connecting brands and ideas in the digital space. A deep thinker with an international perspective.”

Laura Jordan Bambach

“It was a pleasure working with Arnt – he is highly strategic, with a professional, yet personable demeanour and a keen passion/ dedication for the brands he is working for. I wouldn’t hesitate to recommend him. If you want someone who is creative minded, level-headed and communicative – Arnt is the person you will need. Thank you, Arnt for your efforts whilst working for doTERRA. It was very much appreciated and valued.”

Sheryl Franklin

“Arnt emanates creativity from his core and has an unrivalled love for marketing and branding. He is a multi talented creative with his skills spanning a variety of areas ranging from photography, branding, marketing and strategy to name a few.”

Maani Safa

“Arnt is a pleasure to work with in every aspect. He has a way to make simple the most complex. I worked with Arnt on several campaigns and was impressed by his ability to delivered new perspectives and fresh ideas around marketing strategy and concepts. Arnt is a real asset for any company looking to revamp its communication. ”

Kerstin Sjefstad

“It has been truly a pleasure working with Arnt. With his innovative, creative and result oriented insights about marketing, our company has received good results and high impact on the Nordic market. Arnt has a great eye for success added with the ability to drive business and marketing concepts all the way from the strategy and idea phase to full scale execution. ”

Heidi Rantala

“I worked with Arnt on a couple of projects in my time at Domino's. His aptitude for boiling down our complex challenge into an easy-to-understand strategy was perfect. The right blend of analysis, creativity and ambition. More importantly the passion to deliver on his strategy was unrivaled. His support to really make something magical happen was awesome. Perhaps nobody knew it was needed but without Arnt our customers would never had the chance to order their pizza through an IOT enabled button stuck to their fridge. The ROI on our work with Arnt was mind blowing from PR coverage through to sales it was a winner. ”

Nick Dutch